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About Peter Firestein
Peter Firestein is a strategic advisor to senior corporate managements. He
helps them build market value and sustainability by strengthening support among investors and
social stakeholders. He helps them identify risk, leverage hidden employee assets, and realize
their full potential as leaders. Firestein has described original techniques for creating these
results in dozens of publications and in his book “CRISIS OF CHARACTER —
Building Corporate Reputation in the Age of Skepticism,” published by Sterling.
Firestein is known as an expert in reputation, investor relations, corporate social
responsibility, and in helping managements get the most out of internal resources. He has
consulted to companies in many vital industries across North and South America, Europe, and
Asia. They include global integrated oil and oil services companies, multi-national
telecommunications groups, and major players in hard- and software technology, finance,
infrastructure development, electric power generation, mining, petrochemicals, food &
beverage, retailing, and industrial manufacturing. He has written and commented extensively
on the pharmaceutical industry.
Firestein conducts Socratic Dialogues for executive groups, helping them define their
reputation risks and incorporate a systematic search for risk into their corporate practices.
He is originator of The Open Perception Study™, a market intelligence tool that reveals
how investors make decisions to buy or sell shares of an individual company. It forecasts
issues that will drive investor thinking in the future. In addition to investors, it can map
the attitudes of broad social constituencies as well as teams within organizations.
Firestein is a former Managing Director at Thomson Financial (now Thomson Reuters). He served
as the exclusive financial communications advisor to the Government of Brazil in the
privatization and NYSE listing of its national telecommunications monopoly, Telebrás. Not just
a financial transaction, this singular event required a transformation in public attitudes about
the place of private enterprise in society.
Firestein writes a regular column on corporate reputation in the Management section of
Bloomberg/BusinessWeek.com. His writing and commentary have appeared in the print or web
versions of the New York Times, Time Magazine, Investors' Business Daily, Barron's, MSNBC.com,
CNBC.com, CEO Magazine, the Conference Board Review, Strategy & Leadership, the Journal of
the American Management Association, and Investor Relations Magazine, among others. He is a
frequent guest commentator on Bloomberg Television and Radio and has contributed perspective
for the BBC World Service, National Public Radio, WOR Radio New York, and more than a dozen
other radio and TV outlets. He has spoken before the Conference Board, the 92nd St.
Y Tribeca, the United Nations University, the National Investor Relations Institute, the
Canadian Council for the Americas, and to financial audiences in about half a dozen countries.
He has addressed business groups in Latin America on behalf of the U.S. State Department. In
November, 2010, he will deliver the keynote address at the annual conference of the Australasian
Investor Relations Society in Sydney.
"CRISIS OF CHARACTER" has been chosen by the National Investor Relations Institute
[NIRI] as a membership renewal premium.
Firestein publishes The Corporate Reputation Monthly, an e-newsletter. His Corporate
Reputation Blog and additional information can be found at www.firesteinco.com. He is a graduate of Stanford University in English
Literature and holds an MA in the same subject. He lives in New York with his wife and three
daughters.
peter@firesteinco.com
O: 212 608 0877
M: 917 678 3475
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