Our clients come to us out of a need to understand the thinking of their constituencies – whether investors and analysts or other stakeholders, including employees, communities, and interest groups such as those focusing on the environment and labor issues.

Clients also come to us because they value communications that are concise, lucid, and successfully target specific audiences.

A few recent clients:

A major European bank with significant U.S. operations.
Conducted an Open Perception Study to help the bank understand the reasons for its discount in equity markets and the dynamics that would determine consolidation in its sector. From our study, the bank obtained vital information on several major issues, including the market’s opinions of its approach to M&A and the adequacy of its communication about strategy.

A global advertising and marketing group.
Conducted Open Perception Study to help client assess market acceptance of aggressive M&A strategy. Result led client to re-design its market presentation of financial benefits of acquisitions.

A leading mutual fund company.
Wrote marketing literature for a new investment product that gave smaller investors many advantages previously available only to high-net-worth individuals and institutions. We produced distinct sets of materials for brokers and investors tailored to the frame of reference of each, enabling the group to launch the funds cleanly and productively

A high-performance fixed-income hedge fund.
Wrote a videotape that portrayed the firm’s storied history, its senior managers, investment philosophy, and implementation discipline – all in a colorful, entertaining program.

A global diversified insurance company.
Adapted management’s descriptions of risk management practices in a way that made them accessible to potential clients and other external audiences.

A real estate company planning a major international tourist development.
Absorbed and adapted a diverse set of internal information, enabling the company to establish a website and go public with a lucid, coherent business plan.

One of the top debt rating agencies.
Developed an advertising concept and wrote copy introducing a new technology that gave lending institutions an important tool for assessing risk. The resulting ad targeted bank risk managers with a compelling, high-concept message.

A global credit card company.
Wrote a 30-page booklet that presented technical details in a marketing context to introduce global bank issuers to a chip-embedded card.

A national prescription benefits manager.
Wrote a videotape that portrayed the company’s systems for supplying drugs to health plans of some of America’s largest corporations. Distinguished many special programs targeted at specific diseases and demographics, all in a narration that kept the audience engaged.